Your next stage starts with a clear view of the business.
I help you understand your company's capabilities, assess its possibilities and define an action plan to achieve your growth and expansion goals.
For technology companies with a proven product and real customers.
Let's discuss your business
“You can use growth like a compass to make almost every decision you face.”
You lead a technology company with real customers and an ambition to grow. Every new opportunity brings decisions about markets, products, people and operating capacity.
You want a perspective that connects those decisions and helps you identify where to focus your attention as CEO.
My advisory work is for founders and CEOs who want to align the whole business for its next stage.
These are some of the organizations I have worked with in strategy, operations and technology.
Public Transport Company
RATP Dev
GentemovilYour company's next stage may call for decisions that challenge established thinking, bring differences into the open and pursue paths whose outcomes remain uncertain.
I help you understand what needs to evolve and approach those decisions with sound judgment, guided by your growth objectives.
The rules that helped build your company deserve to be reassessed against what you want to achieve.
We examine the business's assumptions, priorities and capabilities to identify what to preserve and what needs to evolve.
Growth brings different perspectives on the company's future into play.
I help you make those differences explicit, assess their implications and turn them into decisions about priorities, resources and direction.
Expansion means making decisions before you have all the answers.
We distinguish what is known, what you can manage, what exposure you need to accept and what you still need to learn. We test assumptions and define an action agenda that can be reviewed as new evidence emerges.
You lead your company's evolution. My role is to bring perspective and judgment to help you decide how to move forward.
Strategic consultant to CEOs and founders
My experience spans technology design and development, operations planning and scaling, and international market entry strategies.
For more than 15 years, I have worked with public transportation, software development and technology organizations across Latin America and the Middle East. That experience has shown me how decisions in one part of a business affect the whole.
Today, I advise CEOs and founders of technology companies. I bring an independent perspective to help you understand the realities of your business, assess your options and align your growth strategy.
Let's discuss your businessPerspectives from leaders and colleagues with whom I have shared business decisions and challenges.
“I had the pleasure to work with Jorge and I have always been impressed with his competence and management capacity to deal with technical challenges and work well with his team.”
“Between 2018 and 2021, I was responsible for delivering the World’s biggest urban bus startup. We brought Jorge Morales to lead and deliver that challenge with his excellent scheduling, planning and IT skills”
For technology companies with a proven product, existing customers and a clear ambition to grow. I work directly with the CEO or founder on decisions that affect the whole business.
It means commercial ambition, product development, operating capacity and the CEO's attention support one another. Each stage may call for a different emphasis; we work to ensure that priority makes sense for the company as a whole.
We can assess how commercial goals and funding needs fit your strategy. My service focuses on advising the CEO on the business as a whole. Sales execution and fundraising are outside the scope.
My role is advisory: to analyze, bring perspective and help you evaluate decisions. You retain leadership of the company, and your team handles implementation.
Growth priorities, alignment between strategy and capabilities, the implications of entering new markets and how you allocate your attention as CEO. We define the focus around your situation.
We start with a conversation about your company, its results and the decisions ahead. Together, we agree on the questions to address, the information needed and the scope of the engagement.
Tell me where your business stands today and what you want to achieve next.
Let's explore what you need to understand and decide to give that growth a clear direction.